Top 5 Social Networking Apps in Ghana Q4 2021

In the fourth quarter of 2021, the top five social networking apps in Ghana—WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Hangouts—showed diverse performance trends. Below, we delve into the details of their performance metrics.

WhatsApp Messenger experienced fluctuations in weekly downloads, starting at approximately 177K in late September and dropping to around 83K by the end of December. Active users ranged from 4.8M to 5.1M during the quarter, showing a slight increase towards the end.

Facebook saw its weekly revenue peak at roughly $208 in the final week of December, with weekly downloads peaking at about 185K in mid-October. Active users remained relatively stable, fluctuating between 6.8M and 7M throughout the quarter.

Telegram Messenger had its highest weekly downloads at around 195K in early October, while active users increased from 1.9M to over 2.1M by the end of the quarter.

Messenger showed a significant increase in downloads, peaking at nearly 100K in early November. Active users saw a high of 5.5M in early November, tapering off to around 5.2M by the end of December.

Hangouts maintained a steady download rate, peaking at around 13K in the last week of December. Active users remained stable, ranging from approximately 58K to 64K throughout the quarter.

This data highlights the dynamic landscape of social networking apps in Ghana. For more detailed insights, visit Sensor Tower.